From idea to implementation: be part of the action

As well as delivering your strategic messaging over IGA’s proprietary Radial network, your brand can also be part of the action.

Our specialist internal creative solutions department allows gamers to interact with your brand as part of the game play. It’s the ultimate expression of the new market all advertisers have in their sights: branded content.

Gaming is the only media which allows consumers to experience your product benefit in a realistic and contextual entertainment environment, from the comfort of their own home. You can link your brand to rewards like extra content or functionality and build powerful, positive relationships with your audience.

Our team know gamers and how to engage them, but they also understand brands and how to protect your brand image and values. Our campaigns project your brand in a way that is both highly involving but also fundamentally relevant to its personality and ambitions. Ask clothing company Ben Sherman. They are just one of the major brands who have trusted us to help them translate their brand into gaming content.