Any in-game advertising company can point to the growing opportunity the media represents. 

Computer games are as big as movies and more engaging.

You can find what commentators and analysts have to say about that opportunity below. Unsurprisingly, we agree!

What makes IGA different however is that we have the robust technology and sophisticated reporting structures to make sure your brand’s involvement in this media is at the leading edge, not the bleeding edge.

Here’s what the audience and opportunity at that leading edge looks like.
 
“A significant proportion of male gamers agree that advertising in video games helps them to decide which products to buy…they positively affect gamers’ purchase decisions.”
(Nielsen Interactive Entertainment)

“1 billion eyeball hours can be generated by a top-selling game.’”
(IGA)

“[In-game advertising] assures advertisers quality time with an audience they crave: young men.”
(Chicago Tribune)

“Young men play 12.5 hours or videogames a week versus 9.8 hours watching TV.”
(Nielsen Interactive Entertainment)

“Men aged 18-34 spent 30 billion hours playing video games in 2004.”
(Nielsen Interactive Entertainment)

“70% of heavy gamers state that contextual ads make games more realistic.”
(Nielsen Interactive Entertainment)

“The predicted value of in-game advertising by 2009 is $800 million plus.”
(Yankee Research Group 2005)