Formats:

Billboards:
The primary dynamic format within the Radial network, the ‘billboard’ format covers all ‘traditional’ outdoor signage, from street furniture to billboards, posters and flyers across a range of aspect ratios.

Hoarding/Logo:
The hoarding/logo format caters for opportunities where only a brand or product name or logo is required, such as sports arenas, or trackside hoardings in racing games.

Audio:
From corporate jingle to 30 second spot, our network increasingly supports the ability to deliver seamless audio messaging without disrupting gameplay.

Video:
Full motion video of between 5 and 30 seconds can be delivered to in-game video screens in billboard format, or into loading or interstitial screens for a truly captive audience.

3D objects:
Almost any conceivable three-dimensional object such as your corporate logo or latest product can be modelled and dynamically served as background objects or even a collectable power-up, creating a lasting impression on the user.