Case Study – Orange

Client:	Orange / I-level
Sector:	Telecommunications
Campaign:	Samsung X660 / SnowSports
Target Audience:	16 – 24 M/F
Territory:	UK
Launch Date:	02/06

Brief
As part of Orange’s on-going alignment with snow sports and related events, Hive was tasked with exploring vertical integration opportunities to take the Orange/SnowSports initiative to a gaming audience.

Results
Using its dynamic ad serving capabilities to deliver a ‘tenancy’ solution, IGA and Hive were able to deliver rich user, impression and play data back to the agency/client. Over 40,000 individuals have downloaded the freely available title to date.