Case Study – Intel
| Client: | Intel |
| Campaign: | Core 2 Duo |
| Target Audience: | Early adopting, tech-savvy hardcore male gamers aged 18 – 34 |
| Territory: | North America |
| Launch: | 11/06 |
| Duration: | 2 Months |
Background:
Based on revolutionary Intel Core micro-architecture, the break-through Intel Core 2 Duo processor family is designed to provide powerful energy-efficient performance so you can do more at once without slowing down.
Brief:
Deliver awareness of the Intel Core 2 Duo processor to its online audience utilizing PC based video games.
Solution:
IGA identified Battlefield 2142 as an optimal solution in which to serve the campaign. BF2142 is a massively multiplayer squad-based game played predominantly online by hardcore gamers.
IGA delivered a series of billboard and megaposters into city-based environments positioning Intel as the processor of choice.
Results:
SOV : 20%
Category: exclusivity
Planned Impressions: 6 million
Delivered Impressions: 7,680,000
Analysis
Campaign over delivered by 28% as a result of increased play activity over the holiday season.
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