IGA Worldwide Debuts Breakthrough Next Generation In-Game Ad Delivery and Reporting Technology

New York, NY – December 6th, 2006 – IGA Worldwide, Inc. the leading independent in-game advertising company announced today the immediate availability of version 2.0 of its Radial in-game advertising technology, providing the foundation for rapid network growth and imminent expansion across a range of complementary gaming and digital content platforms.

Over 30,000 man hours in development to-date, Radial 2.0 refines and optimizes it's already sector-leading array of powerful, user-friendly functionality, adding a significant arsenal of new features and capabilities for developers, publishers and advertisers, including:

• Adobe Flash SDK to enable dynamic advertising in Flash-based games
• Groundbreaking ‘static advertising’ SDK enabling live measurement and metrification of hard-coded ads for the first time
• Advanced web-based ad booking system with role-based permissions, cascading task-based approval system and powerful ‘live’ inventory forecasting
• True network redundancy with no single point of failure
• Encrypted local ad cache to complement existing 2-way 1024-bit secure traffic encryption
• 700% total increase in end-to-end traffic performance

For advertisers in particular, Radial 2.0 includes significantly enhanced data mining, inventory forecasting, and reporting services as well as offering city-level geo-targeting resolution for the first time.

“Radial 2.0 represents a giant leap forwards in the sophistication of in-game advertising delivery and reporting technology, providing IGA with a robust foundation for the future as our network reach rapidly grows towards the 10 million user mark by the end of this year,” said Justin Townsend, CEO of IGA Worldwide. “We have taken on board feedback from our clients and partners, as well as the lessons that can only be learnt from deploying a network to over 5 million consumers in the most technically demanding entertainment environment the world has ever known, and we are extremely excited to offer the fruits of this work to both new and existing clients alike,” added Townsend.

Radial 2.0 also builds on its reputation as the most powerful, flexible and user-friendly solution for developers, with SDK integration time falling below 2 hours for the first time and new productivity features such as individual cell tracking and automatic cell numbering significantly reducing the time needed for full implementation.

“As developers we are always trying to push the boundaries of creativity and technology for our games in the time we have available,” said Ahmed Boukhelifa, Producer at Eden Games, developer of the Test Drive Unlimited franchise and a wholly-owned subsidiary of Atari. “We were immediately excited by IGA’s technology as it allows us to keep our persistent online environment updated with real targeted ad content over the entire lifespan of the game. The SDK integration itself was completed within a single morning, and has had no negative effect on the performance of the game or our release schedule,” added Boukhelifa.

The previous generation of Radial has already proven to be secure and highly scalable, delivering over 10 billion registered impressions to 5.5 million users in 190 countries in the 12 months since launch, and establishing IGA Worldwide as the No.1 independent in-game advertising network.

Leading game titles already benefiting from the enhanced features of Radial 2.0 include Battlefield 2142 from Electronic Arts, Colin McRae Dirt from Codemasters, and Race: The Official WTCC Game, from Simbin / Eidos.

About IGA Worldwide, Inc.

IGA Worldwide, Inc. (www.igaworldwide.com) is the leading independent in-game advertising company helping brands to understand and exploit the rich and diverse opportunities available now and in the future. Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play. It also provides strategic consulting services including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Intel Capital, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the ‘Breakout Company of the Year 2006’ and as a ‘Top Private Technology Company in the World.’

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