IGA Worldwide Partners with id Software on Forthcoming Quake Live Portal and Free-to-Play Game

IGA Selected Exclusive Provider of Advertiser Sponsorships; In-Game Brand Integration Opportunities within New Ultimate Quake Portal

San Francisco, CA– February 19, 2008 –IGA Worldwide Inc., the leading independent in-game advertising network announced today from the 2008 Game Developer Conference that it has partnered with id Software to manage all advertising, sponsorship and creative branding opportunities within the forthcoming Quake Live Web site and free-to-play version of the popular action series.      

Created by id Software as the ultimate online Quake destination for established fanatics and new gamer audiences alike, the Quake Live portal will offer gamers a downloadable Client allowing them to launch into an updated free-to-play iteration of the game directly from the Quake Live site.  Integrated with IGA’s proprietary SDK, the free Quake Live game will offer brands and agencies fresh opportunities to dynamically-target audiences from within a more broadly accessible version of one of the world’s premiere game franchises.

“IGA respects developers and speaks their language fluently which ultimately informed our decision to partner with them on Quake Live,” said Todd Hollenshead, CEO of id Software.  “Quake Live is the first free-to-play version of one of our premium titles, so having a partner like IGA that will collaborate with the development team from the start will be critical to our delivering a seamless experience for all gamers.”   

“id Software is among the proverbial godfathers of modern gaming and we are thrilled to be working with them on their first ‘freemium’ game,” said Justin Townsend, CEO of IGA Worldwide.  “This partnership is only the latest testament to the increasing acceptance of in-game as an effective, measurable advertising medium and a strategic revenue opportunity for publishers and developers.”

IGA predicts more progressive game publishers like id will create what the company has coined “freemium,” or free-to-play premium games based on their most popular titles in order to attract new audiences and open new revenue advertising revenue streams. A recent eMarketer forecast estimated the current video game advertising market to exceed $502MM and is expected to grow 23 percent year-over-year over the next five years.

About IGA Worldwide

IGA Worldwide, Inc. is the market-leading in-game advertising network offering brands and agencies a single point of access to an exclusive range of opportunities within the world's premium videogame franchises.  IGA's proprietary Radial NetworkSM enables advertisers to dynamically-target over 15 million uniquely engaged consumers and has successfully delivered campaigns for brands such as Intel, Coca-Cola, McDonalds, Nokia, Gillette and Unilever. IGA also provides brands with customized branding solutions including integrated product placement and co promotion. IGA Worldwide is headquartered in New York with offices in London, Los Angeles, Connecticut and Berlin.

For more information please visit www.igaworldwide.com.

About id Software:

Id – defined by Freud as the primal section of the human psyche; id Software, located in Mesquite, Texas, was founded in 1991.  From inception to present day, id Software has relentlessly provided technical, design and artistic leadership as an independent game developer and technology provider. Transcending the games industry, id’s iconic brands such as Wolfenstein, DOOM, QUAKE and Enemy Territory have become staples of popular culture for generations of gamers.  More information on id Software can be found at www.idsoftware.com.