IGA Worldwide Names Kenneth Ripley EVP of Global Advertising Sales

New York – Jan. 30, 2007 – IGA Worldwide, Inc., the leading independent in-game advertising company, announced today that Kenneth Ripley has joined the company as executive vice president of global advertising sales.  Ripley will be responsible for acceleration of the company’s in-game advertising business globally, developing innovative advertising strategies that create future growth and defining immediate opportunities for advertisers to employ in-game advertising.

“In-game advertising is increasingly important as a brand awareness driver and Ken’s depth of television advertising experience is going to help us continue to establish IGA as the leader in the space,” said Justin Townsend, CEO of IGA Worldwide.“  Ken will play a critical role in strengthening the company’s footprint in the advertising market by accelerating the inclusion of in-game marketing as part of traditional media plans.”

Ripley brings 20 years of advertising sales and media experience in interactive television, cable, satellite, syndication, HD and video-on-demand to IGA.  Most recently, Ripley was vice president, sales development for Discovery Communications where he built a new sales division, bringing in more than 40 new national TV advertising clients.  Previously, he was national sales manager for Discovery’s Emerging Network group including: Discovery HD Theater, Discovery Home, Discovery Times, The Science Channel, The Military Channel, Discovery Kids Channel and Discovery Kids on NBC.  Prior to Discovery, Ripley served as vice president advertiser sales for TiVo, Inc., where he launched TiVovision, interactive televisions first marketing system for advertiser on-demand messaging and signed numerous charter advertisers.  Before TiVo, Ripley was vice president, advertiser sales for Columbia TriStar Television where he managed sales for DirecTV’s and Game Show Network’s ad sales efforts. 

“IGA’s tremendous consumer reach, tier one publishing partners and AAA game portfolio uniquely position the company to dominate in-game advertising,” said Ripley.  “As a longtime veteran of television ad sales, it is exciting to be a part of the leading company in the space as advertising dollars are increasingly dedicated to this medium.  I am thrilled to be a part of the leadership team that will continue to propel IGA to the forefront of advertising.”

IGA Worldwide enables advertisers and publishers access via its proprietary Radial Network, a system for dynamically inserting context-driven advertising in real time.   The company has extensive in-game advertising agreements with leading premium retail game publishers including Electronic Arts, Valve, Atari and Codemasters.  Current brand advertisers working with IGA include Jeep, Orange, T-Mobile, Ben Sherman, FHM, Fox Studios and Intel.

About IGA Worldwide, Inc.

IGA Worldwide, Inc. (www.igaworldwide.com) is the leading independent in-game advertising company helping brands to understand and exploit the rich and diverse opportunities available now and in the future. Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play. It also provides strategic consulting services including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Intel Capital, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the ‘Breakout Company of the Year 2006’ and as a ‘Top Private Technology Company in the World’.

Contact:
Jessie Wixon for IGA Worldwide
212-905-6044
jwixon@outcastpr.com

Download Link 1: IGAWW_Ken Ripley FINAL.doc