Video Game Product Placement Measurement Partnership

New York, NY, Oct. 15, 2005 – iTVX, the global standard for measuring “Quality” in product placement and IGA Partners, the leading global in-game advertising media company have partnered to valuate the “quality” of real-time product placement performance in retail video games.

iTVX-InGames™ and IGA Partners will work together to establish new levels and metrics to help determine the “quality’ or Q-Ratio™ of the product placement in video games, and make them available to their clients. The results can be viewed on the iTVX Player that now valuates TV and Movies.

IGA Partners will be the first company to incorporate the iTVX technology and deploy it throughout its network of premium video game titles.

“This is an opportunity that allows us to grow the medium together, both from a media and metrics position,” says IGA Partners North America, founder and CCO, Darren Herman.  “Their continued leadership in the product placement valuation sector is unparalleled, and we are looking forward to a mutually beneficial partnership”.

“The purpose of this partnership is to give marketers, agencies, advertising networks and content creators the information they need to make better business decisions. The combination of IGA Partners ability to reach millions of desirable gamer impressions with iTVX’s proprietary valuation and measurement metrics provide a unique package that marketers will need to have in today’s complex marketing environment” said Frank Zazza, CEO of iTVX.

iTVX-InGames™ measurement will eventually extend to the mobile phone business. IGA Partners will also be the first mobile partner for iTVX.  “IGA Partners is extending their reach into the mobile marketplace and we are extremely excited to work with their forward looking team.  IGA certainly has the right staff and model that will take this far,” says Frank Zazza, CEO of iTVX

About IGA Partners

IGA Partners is the #1 name in In-Game Advertising, the default choice for game developers/publishers and brand advertisers alike. As a technology enabled media company, IGA Partners represents a unique fusion of agency experience, video game culture, and proprietary technology - all committed to helping our network partners (video game publishers/developers) expand their revenue potential whilst helping advertisers and their agencies deliver effective advertising and marketing messages to the In-Game audience.  IGA Partners is part of the IGA Worldgroup, with offices in New York, Connecticut, United Kingdom, and Germany.

About iTVX:

iTVX is an INFORMATION TECHNOLOGY company created by a team of experts encompassing the fields of product placement, media research and technology for the specific purpose of continuously measuring the "quality" of product placement and branded entertainment in content.

Download Link 1: IGA Press Release.doc