IGA Worldwide signs exclusive deal with Artix Entertainment, LLC; deal significantly broadens reach of casual games in IGA Network

News Release

May 23, 2007

IGA Worldwide signs exclusive deal with Artix Entertainment, LLC; deal significantly broadens reach of casual games in IGA Network

~IGA adds Adventure Quest, Dragon Fable, Battleon Minigames.com to the IGA Worldwide Radial Network ~

IGA Worldwide, the largest independent in-game advertising network, today announced an exclusive agreement with Artix Entertainment, L.L.C., a leading online game development, publishing and distribution company. With this deal, advertisers in the IGA Worldwide Radial Network will have the opportunity to reach 8.4 million unique visitors per month, and over 550,000 unique users per day playing three popular Artix Entertainment games: Adventure Quest, Dragon Fable, and Battleon Minigames.com. Artix Entertainment has more than 32 million accounts already created, with over 50,000 new accounts added daily. This announcement significantly broadens the volume and reach of casual games in IGA’s leading Radial Network

“We are going to be focusing on 15 second video ads on the three game sites,” said Justin Townsend, CEO, IGA Worldwide. “The deal with Artix Entertainment allows us to offer further video options to our advertisers, leveraging the creative spots created for television as that medium continues to lose viewers.”

“Artix has a very active, involved player community that visits the site often,” said Adam Bohn, Founder, Artix Entertainment, L.L.C. “Artix is entering the in-game advertising market as almost 98 per cent of users play free. The demographic of Artix users represent a unique family- oriented cross section of the online community and reaches an audience from eight to 80.”

About Artix Entertainment, L.L.C.

Artix Entertainment, LLC is a privately held game development studio with a track record of producing Macromedia Flash games, with a distinctive visual style and high-quality game play. Artix Entertainment is a Florida-based game company founded by Adam Bohn in 2003.

About IGA Worldwide Inc.

IGA Worldwide (www.igaworldwide.com) is the leading independent in-game advertising company helping brands to understand and exploit the rich and diverse opportunities available now and in the future. Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play.

It also provides strategic consulting services including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Intel Capital, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the ‘Breakout Company of the Year 2006’ and as a ‘Top Private Technology Company in the World’

For further press information please contact:

Laura West at Barrington Harvey

Tel: +44 (0) 1462 456780

Email: laura.west@bhpr.co.uk

Helen Cleaves or Anna Moseley at LEWIS

Tel: +44 (0) 20 7802 2626

Email: helenc/annam@lewispr.com

For IGA Worldwide enquiries, please contact:

Ed Bartlett

Tel: +44 (0) 20 7250 4340

Email: ebartlett@igaww.com

Web: www.igaworldwide.com