IGA Worldwide selected by AlwaysOn as an OnHollywood 100 Top Private Company award winner
News Release
April 30, 2007
IGA Worldwide selected by AlwaysOn as an OnHollywood 100 Top Private Company award winner
~ Recognized for leadership in emerging technology for digital entertainment and media ~
IGA Worldwide, the largest independent in-game advertising network, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies for the second straight year. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. IGA Worldwide was handpicked by the AlwaysOn editorial team based on a set of five criteria: innovation, market potential, customer adoption, media buzz and investor value creation.
IGA Worldwide and the OnHollywood 100 will be honored at the OnHollywood digital entertainment and media event, May 1-3, 2007, at the Roosevelt Hotel in Hollywood, California. OnHollywood delves into the challenges, opportunities and business models of the digital era, and showcases the most innovative private companies that are changing the way entertainment and media is created, distributed, consumed and monetized.
“With the broadest reach of any in-game ad network, IGA Worldwide continues to add landmark brands and offer advertisers consistent ways to reach millions of consumers with high-impact in-game advertising,” said Justin Townsend, CEO, IGA Worldwide. “We are honored to be recognized by AlwaysOn as an OnHollywood Top Private Company among this prestigious peer group for the second consecutive year.”
The OnHollywood 100 was selected from more than 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.
IGA Worldwide remains committed to ensuring that all in-game advertising and brands are contextually incorporated in and around the game environments, and offers in-game advertising in a multitude of formats from video to outdoor-style billboards and even 3D geometry, as well as developing unique static integrations and product placements via its wholly-owned subsidiary, Hive. IGA Worldwide presently generates over 200 million impressions per week to many of the world’s leading brands including: Intel, Burger King, Discovery Networks, Paramount Pictures, T-Mobile, Jeep, 20th Century Fox, Nokia, Ben Sherman, FHM, Orange and Universal Pictures.
OnHollywood is an important forum that presents and debates the critical issues surrounding the transformation of the entertainment economy to one based on digital technology,” said Tony Perkins, founder and CEO of AlwaysOn.
“Digital technology has transformed the way content is created and delivered to consumers everywhere. The OnHollywood Top 100 companies are an elite group of innovators who are using this technology to revolutionize the industry.”
About OnHollywood 2007: May 1-3 @ The Hollywood Roosevelt Hotel, Hollywood, California
OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood’s media and entertainment elite. The two-and-a-half day event borrows from the ‘film market’ tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists and media. At OnHollywood, our editors will also honor the OnHollywood 100 Top Private Companies. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our ‘CEO Showcase.’
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
About IGA Worldwide Inc.
IGA Worldwide Inc. (www.igaworldwide.com) is the largest in-game advertising company with a proprietary ad serving network, delivering over 200 million impressions per week. The IGA Worldwide Radial network enables advertisers to target millions of engaged gamers across a wide range of platforms and genres. IGA Worldwide is currently serving ads in more than 150 countries worldwide and has delivered campaigns for diverse brands such as 20th Century Fox, Ben Sherman, Discovery, FHM, Hawaiian Airlines, Intel, Jeep, MTV, and T-Mobile. IGA Worldwide also provides strategic consulting services including integrated product placement and promotion through Hive, its wholly-owned communications consultancy. Headquartered in New York with offices in London, Los Angeles and Berlin, the group is backed by Morgenthaler Ventures, Easton Capital Group, Intel Capital, and DN Capital.
For further press information please contact:
Helen Cleaves or Anna Moseley at LEWIS
Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627
Email: helenc/annam@lewispr.com
Website: www.lewispr.com
For IGA Worldwide enquiries, please contact:
Ed Bartlett
Tel: +44 (0) 20 7250 4340
Email: ebartlett@igaww.com
Web: www.igaworldwide.com
© 2004/07 IGA WORLDWIDE INC.
