Digital Media Outlook report cites IGA Worldwide as the ‘Breakout Company of 2006’

IGA Worldwide, the market leader of in-game advertising, has been recognised as the ‘Breakout Company of 2006’ by the influential Digital Media Outlook report published by Avenue A/Razorfish, the US’ largest interactive marketing and technology services firm.

The recognition is based on a survey of the Avenue A/Razorfish media team with the results published at http://www.avenuea-razorfish.com/points.htm. The report states, “The buzz around in-game advertising continues to build. Respected competitor Massive Inc. often gets more attention, but IGA Worldwide impresses.”

“Online gaming has quickly grown from a closed circuit male teen activity to one embraced by the masses, and advertising dollars are beginning to follow,” said Jeff Lanctot, vice-president and general manager of Avenue A/Razorfish. “IGA Worldwide has emerged as one of the leaders in a hot area for marketing exploration in 2006 and beyond.”

“It’s great to achieve recognition from our peers in the advertising arena affirming our impressive in-game advertising offering,” said Justin Townsend, CEO of IGA Worldwide.

“As a breakout business, we are creating a workable vision with a value proposition that is clear and covers all the important bases, including fully harnessing the energies of a top management team. Taken together, these practices constitute our breakout strategy,” added Townsend.

About IGA Worldwide, Inc. (www.igaworldwide.com)

IGA Worldwide, Inc. is the global leader in unique 360-degree in-game advertising solutions, helping brands to understand and exploit the rich and diverse opportunities available now and in the future. Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres whilst they play.
It also provides strategic consulting services including integrated product placement and co-promotion through its wholly-owned communications consultancy, Hive Partners. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Morgenthaler Ventures and DN Capital.

For further press information please contact:

Helen Cleaves or Drew Benvie at LEWIS
+44 (0) 20 7802 2626    
helenc/drewb@lewispr.com

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