IGA Worldwide Selected by AlwaysOn as AO100 Private Company Award Winner

New York, New York -- July 12, 2006 – IGA Worldwide, the leading independent in-game advertising company, announced it has been chosen by AlwaysOn as one of the Top 100 Private Company award winners.

 IGA Worldwide was handpicked by the AlwaysOn editorial panel based on a set of five criteria - technology innovation, market potential, customer adoption, media buzz and investor value creation.

“This is a great accolade for IGA Worldwide from an extremely prestigious peer group of world class investors, technologists and business visionaries,” said Justin Townsend, CEO of IGA Worldwide.  “When taken in the context of having been recognized as the Breakout Company of the Year, and the completion of a strong Series A investment round totaling $17 million, the AO100 award clearly places IGA in the winner’s circle for the in-game advertising market,” he added.

IGA Worldwide and the AO100 will be honored as part of the AO2006: Stanford Summit, July 25-27, at the Frances C. Arrillaga Alumni Center on the Stanford University campus in Palo Alto, California. It will bring together successful entrepreneurs, business and political thought leaders, and top venture capitalists to spot trends and spark new ideas and initiatives.

“The AO100 companies are driving the next wave of innovative technologies that are disrupting the old guard and shaping the new media landscape,” said Tony Perkins, founder of AlwaysOn. “As ever, we were inundated with nominations from leading companies, and it’s heartening to know that tomorrow’s thought leaders and technology visionaries are already out there. My congratulations to each AO100 winner - these are the companies which we predict will have the greatest market traction, strongest innovation and most game-changing approaches this year.”

The AO100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts. The AO100 consists of private companies at all stages of development, from early to late stage.

A full list of all the AO100 companies can be found on the AlwaysOn website at: http://stanfordsummit.goingon.com/permalink/post/866

About IGA Worldwide, Inc.

IGA Worldwide, Inc. (www.igaworldwide.com) is the leading independent in-game advertising company helping brands to understand and exploit the rich and diverse opportunities available now and in the future. Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play. It also provides strategic consulting services including integrated product placement and co-promotion through its wholly-owned communications consultancy, IGA Hive. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Intel Capital Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the ‘Breakout Company of the Year 2006’ and as a ‘Top Private Technology Company In The World.

About AlwaysOn
ALWAYSON is transforming the communication business with its online blogging network; establishing it as a leader in the open media revolution. Borrowing on the underground blogging and social networking traditions, ALWAYSON (www.alwayson-network.com) was launched in 2003. Today, ALWAYSON’S annual Summit @ Stanford and OnHollywood events, print “blogozine” and online services encourage direct collaboration between the global thought leaders and technology insiders whose ideas and innovations are shaping the always-on world.

ALWAYSON, LLC, is a privately held and virtually headquartered company born out of the heart of Silicon Valley.

Contact: Steve Capoccia
LEWIS PR
stevec@lewispr.com
917 667 7465

Download Link 1: IGAAOprFINAL.doc