"Playing The Bonus Round"
Omma Magazine - Justin Townsend - 05/06/08 - Read Article

"In-Game Advertising: Brands at Play"
DailyGame.net, 04/10/08 - Read Article 

"IGA: Predicting the Future of In-Game Advertising"
DailyGame.net, 04/10/08 - Read Article  

"The Ad Game: A Closer Look At In-Game Advertising"
Game Informer, 2/28/08 -  Read Article 

"Free, Ad-Supported 'Quake Live' Coming"
G4TV.com, 2/20/08 - Read Article 

"GDC 2008: Quake Live Announced. A free-to-play version of the popular shooter".
IGN.com, 2/20/08 - Read Article 

"Id Software to Run 'Quake' in a Web Browser "
PC Magazine, 2/20/08 - Read Article 

"IGA Worldwide Partners With id Software on Forthcoming QUAKE LIVE Title"
Yahoo! Finance, 2/20/08 - Read Article 
 

"Gamers Get QUAKE LIVE For Free, IGA Manages Ads"
MediaPost Online Media Daily, 2/20/08 - Read Article 

"IGA, Id Partner For Ad-Supported Free Quake Live Game"
Gamasutra, 2/20/08 - Read Article 

"IGA Worldwide Partners With id Software on Forthcoming QUAKE LIVE Title"
Forbes.com, 2/19/08 - Read Article 

"IGA Worldwide Partners With id Software on Forthcoming QUAKE LIVE Title"
PaidContent.org, 2/19/08 - Read Article 

"GDC: IGA scoops Quake Live in-game ads deal"
GamesIndustry.biz, 2/19/08 - Read Article 

"IGA Worldwide Raises Additional Series B Funds from Translink Capital, Presidio STX and ITOCHU Corporation"
Forbes.com, 1/24/08 - Read Article 

"IGA Worldwide Eyes Asian In-Game Ad Market, Snags More Series B Funding"
Media Post Publications, 1/25/08 - Read Article

"Video game advertising network IGA Worldwide Inc. of New York said it had extended its previously announced Series B round of funding by nearly $5 million, capping it at nearly $30 million total."
The Deal.Com, 1/25/08

"In-game advertising company IGA Worldwide Inc. has added $5 million to its Series B funding from international investors, bringing the round's total to $30 million."
DowJones VentureWire, 1/25/08

"IGA Worldwide Raises Additional Series B Funds from Translink Capital, Presidio STX and ITOCHU Corporation."
Breibart.com, 1/25/08 - Read Article 

"In-Game Ad Net IGA Worldwide Gets $4 Million Add-On To $25 Million Second Round"
paidContent.org, 1/24/08 - Read Article 

"Asia Takes Interest In IGA With New Investments"
Gamasutra, 1/24/08 - Read Article 

"In-Game Ad Network IGA Worldwide Adds Funds to Second Round"
digitalmediawire, 1/25/08 - Read Article 

"IGA Worldwide, a New York-based in-game advertising network, has raised $5 million in additional Series B funding from Translink Capital, Presidio STX and ITOCHU Corp."
PE Week Wire, 1/25/08

"IGA Worldwide Raises Additional Series B Funds from Translink Capital, Presidio STX and ITOCHU Corporation"
gamesindustry.biz, 1/24/08 - Read Article 

"IGA Worldwide Raises Additional Series B Funds from Translink Capital, Presidio STX and ITOCHU Corporation"
Private Equity Hub, 1/25/08

"Led by investors Translink Capital, Presidio STX, LLC and ITOCHU Corporation, the in-game ads company now has received roughly $30 million in funding for this round."
GameDaily Biz, 1/24/08 - Read Article  

"IGA Sets Sights On Asia With New Funding" 
Next Generation, 1/24/08 - Read Article  

"IGA Raises $4 Million More"
Silicon Alley Insider, 1/24/08 - Read Article 

"IGA Worldwide Raises Additional Series B Funds From Translink Capital, Presidio STX and ITOCHU Corporation"
Black Enterprise.com, 1/24/08 - Read Article 


"Asia Takes Interest In IGA With New Investments"
Play.tm, 1/24/08

"Ben Sherman has joined a growing number of marketers who see video games as a promising new frontier in advertising.”
International Herald Tribune, 3/6/06 

“Gaming now offers an audience that is bigger than cinema and receptive to advertising.”
Revolution, 4/2/06

“In a media environment where young men, in particular, are spending more time playing games than watching television, in-game advertising offers brands a crucial new line of approach.”
The Guardian, 5/19/06

“(The in-game advertising industry) offers a worldwide audience of hundreds of millions of players, all glued to their screens, and plenty of opportunities for product placement as well as more traditional advertising options.”
Campaign, 8/11/06

“The development of the in-game advertising market opens a channel for advertisers to tap into the difficult to reach young adult market.”
The Times, 9/1/06

“In-game advertising has all the strength of the online sector when it comes to accountability and fast response, with an audience that’s far easier to target and more engaged.”
Media Week, 9/12/06

“In-game advertising has been delivering results unheard of in traditional media.”
BBC News Online, 12/15/06

“Online multi-player games now command more attention than a prime-time television show, boosting the Internet format’s credentials as an advertising platform.”
The Times, 12/22/06