"IGA: Most Gamers Cool With In-Game Ads"
 MediaWeek - 06/17/08 - Read Article 

"IGA: Most Gamers Are OK With In-Game Ads"
 AdWeek - 06/17/08 - Read Article

"In-Game Ads Coming to Playstation 3"
 Brandweek Interview with Justin Townsend
 Matthew Fields - 06/05/08 - Read Article 

 "Sony's PS3 to Get In-Game Ads"
  Wall Street Journal (Print and Online)
  Nick Wingfield 06/04/08 - Read Article 

"Electronic Arts Makes PS3 Ad Deal With IGA 
 Worldwide"
 Bloomberg.com
 James Callan 06/04/08 - Read Article 

"Sony Set To Open Up To In-Game Advertisers"
 Forbes.com
 Mary Jane Irwin 06/04/08 - Read Article

"PS3 joins in-game ad game"
 GameSpot
 Brendan Sinclair - 06/04/08 - Read Article 

"Sony Make In-Game Ad Deal Official"
 Kotaku
 Brian Ashcraft - 06/04/08 - Read Article 

"IGA Snags Exclusive Rights to EA’s In-Game
 PS3 Ads"
 Kotaku
 Mike Fahey - 06/04/08 - Read Article 

"Sony opens to online advertisers, Electronic 
 Arts confirms Rupture acquisition and more"
 Venture Beat
 Andrew Ha - 06/04/08 - Read Article 

"PS3 to Get In-Game Ads Powered by IGA"
 PaidContent.org
 Joseph Weisenthal - 06/04/08 - Read Article 

"EA's 'Madden', Other Games Will Get In-Game
 Ads On PS3"
 Silicon Alley Insider
 Vasanth Sridharan - 06/04/08 - Read Article 

"Sony, IGA Bringing In-Game Ads to PS3"
 Wired News
 Earnest Cavalli - 06/04/08 - Read Article 

"Dynamic In-Game Ads Coming to PS3"
 CNET
 Daniel Terdiman - 06/04/08 - Read Article 

"Tapping the river of cash: Sony joins in-game
 ad fray"
 Ars Technica
 Frank Caron - 06/04/08 - Read Article 

"Sony Signs Deal with IGA to Provide Dynamic
 Ads on PS3"
 ClickZ
 Enid Burns - 06/04/08 - Read Article 

"Around the Web"
 Los Angeles Times Blogs 
 06/04/08 - Read Article 

"Sony, IGA Confirm Playstation 3 In-Game Ad
 Deal"
 Gamasutra
 David Jenkins - 06/04/08 - Read Article 

"Sony Partners with IGA for Dynamic PS3
 In-Game Advertising; IGA Signs Exclusive
 PS3 Deal with EA"
 Game Daily
 James Brightman - 06/04/08 - Read Article 

"IGA secures PS3 ads deal with Electronic Arts"
 Gamesindustry.biz
 Matt Martin - 06/04/08 - Read Article 

"IGA Worldwide to adopt TV-style ad business
 plan"
 Gamesindustry.biz
 James Lee - 06/04/08 - Read Article

"PS3 becomes ad platform"
 Guardian.co.uk
 Keith Stuart - 06/04/08 - Read Article 

"Playstation 3 introduces ‘in game’ advertsing"
 TimesOnline
 Johnathan Richards - 06/04/08 - Read Article

"IGA lands EA and PS3 ads deals"
 Play
 Luke Gutteridge - 06/04/08 - Read Article 

"IGA Worldwide and EA Sign Deal"
 GamersHell.com - 06/04/08 - Read Article

"IGA Worldwide Announces Multi-year Deal
 with EA as Exclusive Dynamic In-Game
 Advertising Partner for PLAYSTATION 3
 Titles"
 The Earth Times - 06/04/08 - Read Article 

"Sony Launches in-game advertising"
 TechSpot (Online)
 Jose Vilches - 06/04/08 - Read Article

"EA signs deal with IGA Worldwide to deliver
 in-game ad spots"
 Video Game Media (online)
 Joseph Boutilier - 06/04/08 - Read Article

"Playing The Bonus Round"
 Omma Magazine
 Justin Townsend - 05/06/08 - Read Article

"In-Game Advertising: Brands at Play"
 DailyGame.net, 04/10/08 - Read Article 

"IGA: Predicting the Future of In-Game
 Advertising"
 DailyGame.net, 04/10/08 - Read Article  

"The Ad Game: A Closer Look At In-Game
 Advertising"
 Game Informer, 2/28/08 -  Read Article 

"Free, Ad-Supported 'Quake Live' Coming"
 G4TV.com, 2/20/08 - Read Article 

"GDC 2008: Quake Live Announced. A
  free-to-play version of the popular shooter".
  IGN.com, 2/20/08 - Read Article 

"Id Software to Run 'Quake' in a Web Browser "
  PC Magazine, 2/20/08 - Read Article 

"IGA Worldwide Partners With id Software 
 on Forthcoming QUAKE LIVE Title"
 Yahoo! Finance, 2/20/08 - Read Article 

"Gamers Get QUAKE LIVE For Free, IGA
 Manages Ads"
 MediaPost Online Media Daily, 2/20/08 -
 Read Article 

"IGA, Id Partner For Ad-Supported Free
 Quake Live Game"
 Gamasutra, 2/20/08 - Read Article 

"IGA Worldwide Partners With id Software on 
 Forthcoming QUAKE LIVE Title"
 Forbes.com, 2/19/08 - Read Article 

"IGA Worldwide Partners With id Software
 on Forthcoming QUAKE LIVE Title"
 PaidContent.org, 2/19/08 - Read Article 

"GDC: IGA scoops Quake Live in-game ads deal"
 GamesIndustry.biz, 2/19/08 - Read Article 

"IGA Worldwide Raises Additional Series B 
 Funds from Translink Capital, Presidio STX
 and ITOCHU Corporation"
 Forbes.com, 1/24/08 - Read Article 

"IGA Worldwide Eyes Asian In-Game Ad Market, 
 Snags More Series B Funding"
 Media Post Publications, 1/25/08 - Read Article

"Video game advertising network
 IGA Worldwide Inc. of New York said
 it had extended its previously announced
 Series B round of funding by nearly $5 million,
 capping it at nearly $30 million total."
 The Deal.Com, 1/25/08

"In-game advertising company
 IGA Worldwide Inc.  has added $5 million to
 its Series B funding from international 
 investors, bringing the round's total to
 $30 million."
 DowJones VentureWire, 1/25/08

"IGA Worldwide Raises Additional Series B
 Funds from Translink Capital, Presidio STX
 and ITOCHU Corporation."
 Breibart.com, 1/25/08 - Read Article 

"In-Game Ad Net IGA Worldwide Gets
 $4 Million Add-On To $25 Million Second
 Round"
 paidContent.org, 1/24/08 - Read Article 

"Asia Takes Interest In IGA With New
 Investments"
 Gamasutra, 1/24/08 - Read Article 

"In-Game Ad Network IGA Worldwide Adds 
 Funds to Second  Round"
 digitalmediawire, 1/25/08 - Read Article 

"IGA Worldwide, a New York-based in-game
 advertising network, has raised $5 million
 in additional Series B funding from Translink
 Capital, Presidio STX and ITOCHU Corp."
 PE Week Wire, 1/25/08

"IGA Worldwide Raises Additional Series B
 Funds from Translink Capital, Presidio STX
 and ITOCHU Corporation"
 gamesindustry.biz, 1/24/08 - Read Article 

"IGA Worldwide Raises Additional Series B
 Funds from Translink Capital, Presidio STX
 and ITOCHU Corporation"
 Private Equity Hub, 1/25/08

"Led by investors Translink Capital,
 Presidio STX, LLC and ITOCHU Corporation,
 the in-game ads company now has received
 roughly $30 million in funding for this round."
 GameDaily Biz, 1/24/08 - Read Article  

"IGA Sets Sights On Asia With New Funding" 
 Next Generation, 1/24/08 - Read Article  

"IGA Raises $4 Million More"
 Silicon Alley Insider, 1/24/08 - Read Article 

"IGA Worldwide Raises Additional Series B
 Funds From Translink Capital, Presidio STX
 and ITOCHU Corporation"
 Black Enterprise.com, 1/24/08 - Read Article 

"Asia Takes Interest In IGA With New
 Investments"
 Play.tm, 1/24/08

"Ben Sherman has joined a growing number of 
 marketers who see video games as a promising
 new frontier in advertising.”
 International Herald Tribune, 3/6/06 

“Gaming now offers an audience that is bigger
  than cinema and receptive to advertising.”
  Revolution, 4/2/06

“(The in-game advertising industry) offers a 
 worldwide audience of hundreds of millions
 of players, all glued to their screens, and
 plenty of opportunities for product placement
 as well as more traditional advertising options.”
 Campaign, 8/11/06

“In-game advertising has all the strength of the
 online sector when it comes to accountability
 and fast response, with an audience that’s far
 easier to target and more engaged.”
 Media Week, 9/12/06

“In-game advertising has been delivering results
  unheard of in traditional media.”
  BBC News Online, 12/15/06